Social Media – What’s your Hook? What makes your company stand out in the world of social media?  Are you stumped for an answer?   I guess we could ask our presidential candidates on both sides, the same question. They would of course say  they are “ALL” winning the  debates being presented on the digital front.   The one attribute they all seem to possess is an aggressive one.  They attack everything  with a “WIN” mentality. When planning out your own social media campaign you need to have the same “WIN” mentality.  If you are too focused on upsetting your followers, due to a cultural fit, or afraid of  appearing to be too…